StashAway expands high-net-worth offering to Hong Kong, launches access to private credit

• StashAway Reserve is now available in Hong Kong, offering high-net-worth individuals dedicated wealth advisory and access to institutional-grade private market investments.

• This move comes as StashAway Reserve introduces access to private credit with an entry point that is a fraction of the typical minimum investment required.

SINGAPORE - 28 February 2024 - StashAway, a regional investment platform, has expanded its wealth management offering for high-net-worth individuals, StashAway Reserve, to Hong Kong, extending the success that StashAway Reserve has seen in Singapore. In line with its strategic growth, StashAway Reserve has also enhanced its private markets offering* to introduce private credit investment opportunities from a fraction of the traditional minimum investment required. 

Hong Kong has long been one of the top 10 wealthiest cities in the world. Yet, a significant proportion of its large high-net-worth population is still underserved by traditional financial institutions, where investment solutions are often plagued by costly fees, high minimum investment sums, and a lack of independent financial advisory.

To this end, StashAway Reserve offers unbiased wealth advisory and access to institutional-grade private market investments from global fund managers, such as Hamilton Lane, KKR, and Khosla Ventures, at low minimums and transparent, cost-effective fees. This move will enable StashAway to better meet the needs of its high-net-worth clientele in Hong Kong, which, drawn in by the platform’s hassle-free, low-cost, and sophisticated investment approach, now constitute 65% of StashAway’s assets under management in Hong Kong.  

“When we first launched StashAway Reserve in Singapore, the positive reception affirmed what we knew all along – there is a huge gap in the market for high-net-worth investors whose wealth creation needs are poorly met by premium and private banks. Private market investments shouldn’t be just for the ultra-wealthy; and wealth advisory that prioritises clients’ interests, not commission fees, shouldn’t be the exception. We’re excited to bring StashAway Reserve to Hong Kong, offering unbiased wealth advisory and access to private markets at a much lower entry point,” said Michele Ferrario, Co-founder and CEO of StashAway. 

Under StashAway Reserve, clients in Hong Kong can receive personalised and comprehensive financial advice from a dedicated Securities and Futures Commission (SFC) licensed Wealth Advisor. Wealth advisory services include annual financial planning sessions and bi-annual portfolio reviews of investments within and outside of StashAway, ensuring that clients can obtain impartial guidance that is tailored to their individual needs.  

Lowering the barriers to entry for private credit  

Private credit offers an attractive option for investors looking to not only generate higher yields, but also diversify their portfolio from traditional fixed income. Historically, private credit has demonstrated greater resilience against volatility, delivering stable returns and stronger downside protection compared to public bond markets.

The private credit market has also seen significant growth amid tighter lending conditions, increasing from $875 billion USD in 2020 to $1.6 trillion USD in early 2023. However, individual investors are still often excluded from such investment opportunities due to high minimum investment requirements that traditionally start from $250,000 USD. 

With StashAway Reserve, Accredited and Professional Investors in Singapore and Hong Kong respectively can now invest in private credit from a much more accessible entry point. In addition, StashAway Reserve offers other investment opportunities in private equity, venture capital, angel investing, and crypto, on top of globally-diversified, ETF-based investment portfolios and a suite of cash management options available to retail and Accredited/ Professional investors.  

StashAway Reserve was first launched in Singapore in 2022. StashAway has been operating in Hong Kong since 2021. To find out more about StashAway Reserve in Hong Kong, please visit: https://www.stashaway.hk/reserve 

*Note: StashAway Reserve Singapore is only available for Accredited Investors in Singapore; StashAway Reserve Hong Kong’s private market investment offering is only for Professional Investors in Hong Kong.

Media Contact
Lee Yan Jie 
Assistant Manager, PR & Partnerships
yanjie.lee@stashaway.com 

About StashAway

StashAway is a digital wealth manager that offers investment portfolios and wealth management solutions for both retail investors and high-net-worth individuals (HNWIs)  and operates in Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand.

As of January 2021, the company surpassed $1 billion USD in assets under management. In 2020, StashAway was recognised as a Technology Pioneer by The World Economic Forum and a Top 10 LinkedIn Startup. In 2021, StashAway was awarded a spot in the Fintech Global’s 2021 Wealthtech 100 list and won the bronze award for the SG Techblazer Award in the Most Promising Innovation Category. StashAway took first place in the category for Singapore Financial Institution at the SFF Global FinTech Awards 2021 presented by the Monetary Authority of Singapore (MAS) and the Singapore FinTech Association (SFA).